Österreichisches VolksLiedWerk
Volksmusikland Österreich
You Tube

Technological and economic developments of recent decades have caused rapid growth of the music industry. The industry saw the commercial potential of folksy music. Music shows such as "Musikantenstadl" or the "Folk Music Grand Prix" were created and led to fundamental changes in the general appreciation of what folk music is. The invention of digital recording methods led to a boom in the production of sound media. Any group can now create and distribute its own sound documents at a minimal charge.


On the one hand most recently, Internet platforms such as YouTube have given music groups the ability to present themselves publicly with very little overhead. On the other hand, downloading options exist for all musical genres. Music is thus available any time and anywhere, and this often leads to an extremely passive musical behaviour and consumption.

The Internet is now slowly being discovered as a research landscape.

 

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