Österreichisches VolksLiedWerk
Volksmusikland Österreich
Ravag Singing

In 1924 when RAVAG (Österreichische Radio- Verkehrs-Aktiengesellschaft - Austrian Radio and Traffic Company) was founded, folk music events were created to suit this medium, such as RAVAG Singing of 1932, a song competition in all parts of the country and traditional folk music, making it easy to listen to folk music throughout the country. This had a major influence on folk music practices. Regional idiosyncrasies, such as three-part singing in close harmony became more widespread thanks to radio. This media revolution and the shellac media invented at the end of the 19th century, sounded the dawn of a new age in music appreciation.

Soon the new "opinion leading medium", radio, was instrumentalised by the national socialists for their own purposes, as was folk music research and folk music itself. It was not until many years later than folk music was able to slowly free itself from this image; so strong a grasp had the intentions and persons on these traditions.